Since 1993, fit GmbH has developed from a supplier of hand dishwashing detergents to a manufacturer of machine dishwashing detergents, household cleaners, laundry detergents, fabric softeners and, more recently, hair styling and body care products. The current product range comprises over 300 articles.
As a medium-sized, owner-managed company, fit GmbH is very adaptable to the needs of its customers and can therefore hold its own even against large corporations. The coordination channels are short, and since fit GmbH is independent, it can react more quickly to changes and trends. As a result, the company is always a pioneer in the field of detergents and cleaning agents. To keep it that way, a broad-based research team works in the company’s own laboratories.