NEW CLIENT Maurice Lacroix

Maurice Lacroix combines traditional Swiss watchmaking craftsmanship with innovative design. Since 1975, timepieces characterized by precision, quality, and aesthetic sophistication have been created at the manufacture in the Swiss Jura region. With its own workshops and in-house calibers, the brand sets benchmarks within the industry.

Collections such as AIKON, Eliros, and Masterpiece are defined by clean lines, high-quality materials, and functional complications. Particularly noteworthy is the AIKON #tide, crafted from recycled ocean plastic, making a strong statement for sustainability.

Maurice Lacroix represents a successful balance between traditional craftsmanship and modern design—created for watch enthusiasts who value quality and innovation.