In the latest issue of RIZZI & CO., an in-depth interview with Ina Lohr-Nehmer, founder of Lohr-Nehmer PR, has been published. Under the title “More Than Just PR,” she discusses her philosophy on communication, the importance of authentic storytelling, and the evolution of her agency in an era where visibility is becoming more personal, strategic, and digital.
For over two decades, Ina Lohr-Nehmer has supported brands, personalities, and projects across the fields of fashion, interior design, watches & jewelry, beauty & health, food & beverage, art, culture, as well as international premium and luxury brands. In the interview, she provides insights into her work, her background shaped by the international fashion world, and her belief that effective communication goes far beyond traditional PR.
“Good communication can open doors, change perspectives, and connect people.”
This idea continues to define the work of Lohr-Nehmer PR. The focus is not only on media presence and reach, but above all on the essence of a brand: its story, its values, its personality, and its relationship with people.
The strategic development of the agency is also highlighted in the article. In addition to its established expertise in the premium, lifestyle, and cultural sectors, Lohr-Nehmer PR is increasingly expanding into areas such as aesthetic medicine, medical beauty, clinics, and longevity concepts. These fields, in particular, require trustworthy communication, clear positioning, and a strong personal brand for the experts behind the services.
The interview demonstrates that Lohr-Nehmer PR stands for communication that connects aesthetics, strategy, personal relationships, and digital visibility — with the ambition not only to make brands visible, but to position them sustainably.
Lohr-Nehmer PR
Empowering brands to be seen.
Here is the link to the magazine:
https://shop.rizzi.co/produkt/rizzi-co-magazin-vol-21/
About RIZZI Magazine
RIZZI & CO. is a high-end lifestyle and culture magazine with a focus on aesthetics, design, gastronomy, and contemporary trends. It features curated content across art, fashion, interior design, travel, and culinary experiences, combining inspiring storytelling with sophisticated editorial visuals. RIZZI & CO. represents a refined perspective on modern lifestyles, bringing together both national and international voices.
